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LOCAL SEO Project
Case Study


Project Overview

When Moonie reached out, she were struggling to get noticed in local search results. Despite having a great product/service, her online visibility was poor, and they weren’t attracting enough local customers. She wanted to rank higher on Google and drive more traffic from their community. After an in-depth SEO audit, it became clear that several factors were holding her site back, from inconsistent business listings to technical website issues.

Key Challenges

  1. Inconsistent Business Information (NAP Issues) – Her business name, address, and phone number were listed differently across multiple directories, confusing both search engines and potential customers.

  2. Unoptimized Google My Business (GMB) Profile – The profile was incomplete, lacked engaging images, and had very few customer reviews.

  3. Website Performance Issues –

    • Slow page load speed

    • No structured data to help Google understand their site

    • Several broken links and 404 errors

    • Poorly optimized title tags and meta descriptions

  4. Weak Local Content Strategy – The site had very little content optimized for local searches, missing out on valuable keyword opportunities.

  5. Lack of Quality Backlinks – Her website had few backlinks from reputable local sources, making it harder to compete with local competitors.

Our Approach & Solutions

1. In-Depth SEO Audit & Website Fixes

  • Conducted a comprehensive audit using Ahrefs, SEMrush, and Screaming Frog to uncover technical issues.

  • Updated all title tags, meta descriptions, and headers with local keywords.

  • Restructured internal linking to improve navigation and search engine crawlability.

  • Fixed broken links, 404 errors, and ensured all important pages were properly indexed.

  • Added LocalBusiness schema markup to improve search visibility.

2. Strengthening Their Local Presence

  • Optimized Google My Business:

    • Filled out all missing details.

    • Uploaded high-quality images showcasing their products/services.

    • Encouraged satisfied customers to leave reviews.

    • Posted weekly updates to keep the profile active and engaging.

  • NAP Consistency:

    • Used BrightLocal and Moz Local to identify and correct discrepancies.

    • Ensured uniform business information across key directories like Yelp, Bing Places, and YellowPages.

3. Local Content Strategy & Keyword Targeting

  • Researched high-intent local keywords using Google Keyword Planner, Ahrefs, and Ubersuggest.

  • Created dedicated landing pages optimized for "near me" searches and geo-specific queries.

  • Developed engaging blog content centered around local events, customer stories, and industry insights.

  • Implemented an FAQ section using schema markup to capture voice search queries.

4. Building Local Authority with Backlinks

  • Reached out to local business directories, bloggers, and influencers for partnerships.

  • Secured backlinks from local Chamber of Commerce websites, event sponsorships, and news publications.

5. Tracking Performance & Ongoing Optimization

  • Set up Google Search Console and Google Analytics to track key performance metrics.

  • Used SEMRush Position Tracking to monitor keyword rankings and adjust strategies accordingly.

  • Installed Hotjar heatmaps to analyze visitor behavior and improve user experience.

  • Delivered monthly reports with insights and action plans for continuous improvement.

Results Achieved

  • 30% increase in organic traffic within three months.

  • Ranked in the Top 3 for multiple local keywords.

  • Improved customer engagement and conversions through Google My Business.

  • Faster website load times and better mobile performance.

  • Stronger backlink profile, increasing domain authority and trust.

Final Thoughts

This project showed how a strategic local SEO approach can transform a business’s online presence. By fixing technical issues, optimizing their Google My Business profile, creating valuable local content, and building authoritative backlinks, we helped Moonie Business gain more visibility and attract their ideal local customers. SEO isn’t a one-time effort it’s about ongoing improvements, tracking results, and adapting to stay ahead in the digital landscape.

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