LOCAL SEO Project Case Study Project Overview When Moonie reached out, she were struggling to get noticed in local search results. Despite having a great product/service, her online visibility was poor, and they weren’t attracting enough local customers. She wanted to rank higher on Google and drive more traffic from their community. After an in-depth SEO audit, it became clear that several factors were holding her site back, from inconsistent business listings to technical website issues. Key Challenges Inconsistent Business Information (NAP Issues) – Her business name, address, and phone number were listed differently across multiple directories, confusing both search engines and potential customers. Unoptimized Google My Business (GMB) Profile – The profile was incomplete, lacked engaging images, and had very few customer reviews. Website Performance Issues – Slow page load speed No structured data to help Google understand their site Several broken links and 404 errors Poorly op...